Messaging & Your Brand

Your brand is the heart of your organization. Our job is to ensure that your brand remains at the center of all communications efforts. We help you create messages that reflect your mission, goals and objectives and drive action.

Media Relations

The media landscape is vast, and our job is to help you navigate it with ease. From identifying the right outlets to target and creating press releases to media training your spokespeople and everything in-between, we make it an efficient, effective and rewarding experience for your organization. Our extensive experience working with editors, reporters and producers across print, online and broadcast platforms means we possess valuable relationships that help make this a seamless process. Media relations doesn’t have to be complicated to get the results you desire.

Events

Events help define space, they bring people together, and they certainly send a message. In keeping key goals, theme and brand at the forefront of each aspect of the events we produce, we will ensure no detail is overlooked. We will work to be efficient, maximize relationships, and deliver cost effective strategies that will bring your space to life and deliver unforgettable experiences.

Community Relations

Established, strong relationships with key community stakeholders are critical to the success of your business. Drawing on our local and national relationships, we help you establish the right relationshipsto enhance visibility and build trust in the community. We identify and advise on strategic philanthropic and community investments that are mutually beneficial to both your organization and the community.

Content Creation

Your target audiences demand a constant stream of interesting and relevant content to stay engaged. Whether it’s a blog post, journal article, presentation, podcast, video, proposal content or web content, we can work with the subject matter expert to gather information so we can create, edit and prepare content for all communications vehicles. Our seamless content creation process allows you to create a steady pipeline of quality content to share with your audiences.

Social Media

Sharing the right content on the right social media channels at the right time is an important way to engage with your target audiences. Our goal is to keep you on track and relevant to achieve all three goals.  We’ll help you create a successful social media campaign by analyzing where you are, articulate where you want to go, develop a plan to get there and constantly analyze key metrics to adjust the campaign as needed. From developing editorial calendars, creating key messages and posting status updates to monitoring conversation and tracking analytics, we can take your social media presence from average to top-notch.

KMALCO Group works with national, regional and local media across the U.S. and has secured thousands of media placements. Some examples of media placements include: